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Controversy on IR Gurus/Sony Deal

There seems to be some controversy regarding the IR Gurus and Sony deal announced a month ago. Apparently, there were plans to produce a locally made gaelic football game headed by a prominent gaelic footballer before the Gaelic Athletic Association (GAA) had authorised Sony and IR Gurus a license. Unhappy with the news (which could cause problems with use of player names and images for their game), the locals are talking with Microsoft to make a competing gaelic football title. You can find more details here and here.