Game Connect 07 - Playing the Spread

An exploration of value generation and economic motivations behind games based on different forms of intellectual property. Why do publishers rely heavily on licenses? Are franchises /sequels less risky? Why no love for original ideas?

Jason Della Rocca, Executive Director, International Game Developers Association
Jason is the executive director of the International Game Developers Association (IGDA), a professional society committed to advancing the careers and enhancing the lives of game developers. Jason and the IGDA focus on connecting developers with their peers, promoting professional development, and advocating on issues that affect the developer community such as quality of life, creative freedoms, workforce diversity and credit standards.

As the spokesperson for the IGDA, Jason has appeared in countless news outlets (e.g., Wired, Nightline, LA Times, NPR, Wall Street Journal, G4, etc) and has spoken at conferences around the world (e.g., GDC, E3, TGS, SIGGRAPH, ChinaJoy, DiGRA, etc). Jason has been a member of the game development community for over a decade, and has spent time at Matrox Graphics, Quazal and Silicon Graphics.