Game Connect 07 - Standing out from the Demo Crowd

This talk will present recent research conducted on gamers' experience with game demos and provide practical recommendations for making demos more compelling.

Audience: Producers, Designers

Keith Steury, Research Director, UsabilityOne
Keith is currently the Research Director of UsabilityOne's Playability Program which applies usability testing methodology to support game design. Before joining UsabilityOne, Keith worked at Microsoft Game Studios' User Research Group for over 5 years where he helped to pioneer the adaptation of usability testing to support video game development. During his tenure at Microsoft, he served as the user-research lead for over a dozen shipped PC and console titles - including Halo: Combat Evolved. Keith has previously presented at GDC and European GDC and has co-authored several articles on the adaptation of usability methods to support game design.