Teaser trailer for Blood Drive for PS3 and Xbox 360 from Activision. Developed by Sidhe.
For more information about Blood Drive see http://www.activision.com
I hear tell that due to Australian censorship ridiculousness, Blood Drive won't get a release here (or even in NZ where the game was developed) :O
Quite possible it won't get an Australasian release at this stage.
Why would you deliver a product you know will be banned? Why not scale back content or disguise it in a clever way then ship? It just seems not sensible from a marketing, branding, business perspective.
A little bit of controversy is good, and actually really smart (for marketing) but blatantly shipping when you know beforehand a ban will be in place is nuts, no? Don't you want more dollars, prosperity, security? Or...is it more just like an internal 'principles' thing where you're sticking to your guns and expressing yourselves in a humourous way.
Anyway, it was cool to see a next gen release from a local dev (something we haven't seen for a while) so I checked out the video. I think it looks very good for what it is, the target audience will probably be very satisfied (don't know without playing it)
Some marketing stuff.
Start off with some splash screens that brand your company to the world (see above) "From the makers of GripShift and X.. " pop.metacritic scores and brief quotes.pop."Comes a new racer..blah" Some cool wording, you guys can do that. And then into the trailer as is.
In matching with some humour (first paragraph) Do something quirky like "From that New Zealand Developer..Sidhe Interactive" pop. Maybe play some funny sheep noises or something? Or show a world map with a big, goofy red arrow pointing to your continent; to wake up the Americans (huge target demographic there) that are clueless about geography and other countries. Then bang. Into the trailer as above. You're branding yourself and making yourself stand out to the world. This is a win for you.
Also, I would finish with some more info. Facebook\twitter\company website\ (everything, whatever you think) And maybe a clever tagline? Instead of "Coming out on December blah for PS3\360" How about "Blood letting, will begin or something something on December blah for PS3\360. Gets people smiling and enthusiastic about your new game.
But the title is owned and published by Activision. They have control over the content, marketing and PR of the title.
Consequently, they are the ones who asked us to push the envelope with respect violence knowing full well that the game may be banned in smaller markets such as Australia. Does the Australian market matter much for this sort of game? Certainly it would be great to release it here and get some incremental units, but it is potentially not worth the tradeoff of dialing down the gore for the American and European markets (and the budget is too small to do an Australian only dumbed down version).
As for marketing, we don't really have a say in anything including the content of trailers. We have no ability to do "something quirky". And Activision doesn't have any interest in driving traffic to our Facebook and Twitter links, or pushing our brand in any of their marketing materials.
What in particular pushed it over MA15+?
The ratings board seems a bit inconsistent with zombie themed games. I mean, Dead Rising 2 looks fairly gruesome, more so in my opinion than Left 4 Dead and what I've seen so far of Blood Drive, and that was approved fine.
But c'mon.. they're zombies. They're not even real :)
Only speculating here. But in regards to the Australian classification board I would assume the content that would deny this game classification in Australia would be that a core mechanic of the game is the running over of pedestrians. Wether their zombies or not wouldn't matter and the car combat probably wouldn't be an issue either.
I used to work with a dude who worked on the orginal Carmageddon, and he once told me the reason why it got denied classification was because you could run over and get extra points for killing Blind pedestrians. Which is something I could see the Australian Classification Board going nuts over.
None the less the game looks great. :)
that the game has been submitted to the classification board in the first place :) A preemptive Activision decision may be in play, given the game to my knowledge hasn't been refused classification explicitly.
Regarding the classification, the rule of thumb is "Violence, yes. Suffering, no"
and sending it to the publisher. Yes, it might take a bit little bit of time and money, but not a huge amount. At worst you seem proactive and engaged in the marketing of your product. At best it gets released! Just a thought :-)
We did make this trailer.
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