Silhouette Studios

Since 2005 Silhouette Studios makes Games For Brands and Advertainment.

We work with Melbourne Brands and Agencies, that have objectives around increasing brand engagement or participation, increasing use of Digital Media and collecting detailed market information.

Silhouette Studios Advertainment Technology.

We have proprietary systems leveraging the use of advanced analytics tools, like Flurry and Localytics as well as Facebook and Twitter. Because of this we can tell you exactly how many people are playing the game, where they are playing the game, how long and how often they play for.

Put more plainly, we tell you what you got for your money and what your audience is getting out of it.

Your Brand is at the heart of the project.

We start by looking at your Brand Heritage and previous Mar Comms. Then talk with you to work out the sort of game that will best fit with your Brand and achieve your goals.

Silhouette Studios games work, and keep working.

Our games have thick tails, after 14 months our first Major Advertainment / Games for Brands project RipCurl:Live the Search is still getting strong downloads, and generating cash. Two more recent games, The Andy Griffiths Game and Fantastic Surf are still growing their audience, brand awareness and engagement after a series of micro-updates.

To leverage this tail we plan a development and update cycle that fits in with your advertising and promotion schedule. And we hit our deadlines so you can hit yours.

We tell you what we have found to work.

We consult with you about launching and promoting the game. By utilising your packaging, sponsored events or web presence.

We give you our reports to help you write your reports.

We deliver detailed weekly, bi-weekly or monthly reports about the people playing the game, how much they are playing it and what they like and want, from the Game and your Brand.

[edit] History

Silhouette Studios was originally formed in 2005 by Ashley Leach and Andrew Osborne in Adelaide, in 2010 a Melbourne Office was started and specialised in Mobile Games Development, for Ad Agencies, Brands and creative people with game ideas, in 2011 Andrew Osborne left the studio and Ashley Leach changed the direction of the studio to focus exclusively on Games For Brands in Melbourne, collaborating with Digital Agencies, Marketing Managers and Brand Managers.

[edit] Contact

MELBOURNE: Level 1 / 83 Johnston St, Fitzroy, VIC, 3065. Ph: 03 8060 4064 Email: info@silhouette-studios.com.au

[edit] Links

No journal entries here yet :( Hopefully they'll post something soon!

From: Australia Adelaide