Anyone remember a TV commercial some years back consisting of various fruit being cleanly sliced in the air? I think it might have been for a juice commercial, but I do recall how visually awesome it was. Halfbrick Studios designer, Luke Muscat, clearly remembers as it was the inspiration for the iPhone / iPod game, Fruit Ninja.
Luke has a brief chat to The Examiner about his steps towards being a game designer at Halfbrick, as well as how a T.V commercial from a distant memory gave the Brisbane studio their first major appstore success. From the Daily Examiner...
“We were having a brainstorming session for ideas specifically for iphone games and an old infomercial came into my head,” Luke said.
“It involved a set of knives and a pineapple being thrown up into the air and a couple of years later I tried it myself.”
Within six weeks, the creative team of about four people that Luke heads up at Halfbrick Studios in Queensland had launched its incredibly simple, fast and addictive game.