From AustralianIT...
"In what it claims to be a world first, the Australian Centre for the Moving Image has allocated permanent space on the ground floor of its Melbourne premises for discussing, playing and watching computer games.The lab's two rooms in Federation Square, which replace the centre's retail store, will be used for workshops and forums on commercial and independent games.
Workshop topics will include making videos using computer games (known as machinima), software and hardware modifying and online communities."