Pressing questions for Sidhe Interactive's Mario Wynards

Sidhe Interactive co-founder and managing director, Mario Wynards, has contributed to an article hosted at Businessweek on the current state of game development. The four page feature which presses the big questions on the current difficulties for game developers, outsourcing, and conservative publishers and how to pitch to them is put on Mario as well as other Presidents and CEO's of game companies those of inlcuding Silicon Knights, GarageGames, and Vicious Cycle Software...Mario Wynands (Co-founder and managing director of Sidhe Interactive): Consolidation, rising development costs, and fracturing of the market have created great challenges for developers under the traditional model. There seem to be fewer projects out there and margins are under immense pressure. For those projects on the table, publishers are taking far too long in the greenlight process now, shortening development timeframes and hampering quality as a result. It's a tough period where it can be hard to avoid signing the wrong sort of deal in the face of possible closure. And it's going to get worse before it gets better.

Developers will have to be nimble and responsive to opportunities in order to successfully negotiate this period.Read the full feature at Businessweek!