This is a sizzle vid we frantically threw together in two days as part of a funding proposal. Unfortunately, we missed out on the funding - but a positive to take from the experience is the fun we had putting this vid together. Rather than keeping it on the shelf, I thought I'd post it here. I think from here on, we'll submit one of these with every submission. It makes the application process bearable.
There's enormous pressure for smartphone games developers to move their games towards the free-to-play model in the hopes of enticing a much, much greater audience into purchasing currency or items in-game. Temple Run and Jetpack Joyride are two leading examples of titles that have enjoyed incredible success when they flipped over towards the free-to-play model from initially charging a set price.