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Two Way TV Australia Going Second Life

Second Life is a big thing; a massively multiplayer realm where almost anything is possible. It’s very much an easy step to make a virtual business, and indeed, many profit off their dealings in this ‘SL Universe’. What’s more than that, it also seems like the big companies are getting involved. The newest to join the fold? The Sydney Morning Herald reports that Aussie interactive TV provider Two Way TV Australia will soon be making the push into the virtual world.

They wouldn’t be the first. Companies such as Telstra, who have recently opened up their own Second Life interactive location, have been utilizing the online environment as a cheap advertising solution and a commercial front – as well as other big names, such as Dell, Toyota, Adidas, IBM, and Intel.

Craig Middleton, Telstra’s spokesperson spoke on ‘The Pond’, Telstra’s Second Life home:

Visitors will be able to do pretty much what they can at BigPond.com - buy songs, watch movies and so on - as well as explore the fascinating online presence we are creating. It will be highly interactive - fly around a scale replica of Uluru or walk across the Sydney Harbour Bridge.

So the question is, is it the future of online businesses to be completely interactive and simulated? The following link has more.