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GCAP 07 Presentation: Widening your Audience. Casual Games, Hardcore Appeal

We've got another great video for download today! It's been requested a few times already, and I've finally gotten around to compressing and uploading it all. It's Steve Fawkner's presentation from the Game Connect: Asia Pacific 07 conference held late last year titled "Widening your Audience: Casual Games, Hardcore Appeal". Steve Fawkner is CEO and Lead Designer at Infinite Interactive, the Melbourne studio that brought out Puzzle Quest.

The GCAP website has this description of the presentation Steve's presentation...

Widening your Audience: Casual Games, Hardcore Appeal

The lead designer of Puzzle Quest discusses some of the methods he used to make a casual game appeal to hardcore players.

Steve Fawkner, CEO and Lead Designer at Infinite Interactive, is an industry veteran with over 23 years of game development experience. His most well known works include the Warlords and Warlords Battlecry strategy series that have spawned 10 sequels. Overall he has worked on more than 20 titles, many of which have gone on to win numerous game-of-the-year and editor’s choice awards. His team's latest creation is Puzzle Quest: Challenge of the Warlords, one of the top-selling games in the USA for 2007.

55 minutes, 128mbs. Download here!