The Land Down Under. We’re known for our surfers and our sheep shearers. But, as evident by 2006, the Aussie Gamer is on the rise. And we’re taking over.
A study by the Interactive Entertainment Association of Australia (IEAA) has shown that 12.5 million games were sold in Australia during 2006, a huge amount for Australia’s population. You could pretty much say that over half of Australia’s population bought a game last year, judging by those figures.
The total revenue in the games industry, a combination of both software and hardware, resulted to more than $925 million, an increase over last year by 7%. This had software accounting for $596 million, and hardware accounting for $329 million – a big 18% increase from last year.
Senior Account Manager at GfK Australia, Daniel Morse, said the following:
The introduction of new systems to the market has undoubtedly driven sales with all formats performing really well throughout the year.