Nintendo Europe has announced that it has nabbed Australian actress, Nicole Kidman, to be part of a promotional campaign for "More Brain Training from Dr Kawashima: How Old Is Your Brain?", the sequel to the Brain Age series of games on the Nintendo DS. Nicole will be appearing in print and television all across Europe, encouraging people of all ages to keep their brain in shape. NIntendo commented that they chose the oscar winning actress for her elegance and wide mainstream appeal, but hey, she's also not too bad on the eyes either. From the announcement...
Nicole: "I love the concept that Nintendo is reaching out to new audiences with their self improvement products like Brain Training. Most importantly, I?ve quickly found that training my brain is a great way to keep my mind feeling young."
If Nicole Kidman was chosen to represent Nintendo because of her wide appeal, I would like to nominate Russell Crowe for Sony due to his big star status and arrogance. And as for Microsoft, hmm.. do we know of any actors that has stopped working? Mel Gibson?
"Most importantly, I've quickly found that training my brain is a great way to keep my mind feeling young."
Ahahaha, yea, big juicy pay checks have a habit of doing that.
*Braces for incoming sony/xbox fanbois*
I think it's an unexpected, yet absolutely excellent move.
I can see this picture running in the Womans Weekly (my favourite magazine... I read it all the time)... looking as glamorous as an ad for Oil of Olay or some such.
While the end goal probably isn't ultimately to sell Nintendo DS's to my Mum (and other womens mag readers), it's a very clever way to show Mums that a DS isn't strictly "junk food for the mind". These matriarchs are often the ones that hold the purse strings when you're a kid... and showing that playing a DS may make their childhusbandself smarter could make difference between DS and no DS come Christmas time.
It's also another step towards helping validate the place of games in society. My Mum knows what an iPod is, but she has a hard time fathoming the DS. We could see new markets opening up. The Suduko playing middle-aged person may discover that the DS has something to offer them.
Lastly, though Nicole Kidman perhaps isn't the sharpest tool in the shed (and seems to be trying to eat the DS in this pic), thank god Nintendo didn't go for the Paris Hilton rolemodel choice. Young girls that play DS in the future may be stereotyped as glamorous, thoughtful, and self-confident.
Scott.
Nintendo can have her!
lol ^ :)
Here you go, folks. Nicole's first ad...
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That's a lot of white.
If they were to put the black DS into the ad do you reckon they'd make the setting black too ?
White is good and black is bad.... at least that's what the media tells me...
White is good and black is bad.... at least that's what the media tells me...