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Explore the possibilities of HTML5 games at State of Play


What: State of Play, The business and technology of HTML5 Games
Where: MCA Sydney
When: May 28th 2012 9am to 5pm
Who: Web and Game Designers and Developers, Digital Creatives and Executives, Educators, Investors

HTML5 presents the next great opportunity for game developers, enabling them to reach across multiple platforms and form factors in a way never before possible.
But as with any emerging field, technical and business challenges exist.

State of Play is a one day, industry conference addressing these opportunities and challenges from a strategic perspective, on May 28th in Sydney, part of the prestigious Vivid Sydney Ideas Festival

What can HTML5 technologies do right now? What limitations do they present? Can they help me get my games onto iOS, Android and other mobile platforms?
And where's the beef? How do I make money with web technology based games?

Whether you are an indy game developer, web developer, digital creative, marketer, educator or investor State of Play addresses these issues, with experienced practitioners sharing their experiences.


How HTML5 can help you target the web, interactive TV, iOS, Android, Windows Phone and other platforms
How to generate revenue by games sales, in app purchases, ad networks
How to generate brand awareness and customer engagement through web based games
What HTML5 is capable of today

Leave with a strong, strategic understanding of what's possible, today, and around the corner.

State of Play features international keynotes including Rob Hawkes of Mozilla, and Dave Johnson, founder of the phoneGap project, as well as local and international experts in the business and technology of web based games.

Learn more and register at

For more details contact John Allsopp

Submitted by souri on Wed, 18/04/12 - 3:15 PM Permalink

Well, this event certainly had some interesting things going for it but it looks like Web Directions has had to cancel it.

Regret­tably State of Play 2012 was can­celled. Web Direc­tions apol­o­gise for the dis­ap­point­ment we know this has caused, but hope to keep pro­duc­ing great events for the Aus­tralian web indus­try.