The Game Development Industry Survey


The Game Development Industry Survey, the first national industry survey of the game development sector undertaken since the ABS survey of 2006/2007, has been launched today.

Commissioned by the Games Developers' Association of Australia (GDAA) in conjunction with the Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRT), and undertaken by PricewaterhouseCoopers, the Game Development Industry Survey aims to provide a snapshot of the current industry, including head counts, salary bands and revenues.

The information provided will be used, principally, as part of the GDAA's activities within Canberra - encouraging the creation of a new tax offset facility and enhanced public production funding - and to stimulate local and international investment into the Australian games industry. The data provided from the survey will also allow the GDAA to identify competitive advantages of production in Australia and to formulate international sales/marketing initiatives on behalf of the Australian industry.


The GDAA is keenly aware of the strong need for confidentiality, especially in requesting revenue and salary data. To this end the GDAA have appointed PricewaterhouseCoopers (PWC) to undertake, manage and provide a report to the GDAA based on the results of the Game Development Industry Survey. PWC have very strong privacy policies (links to which will be on the survey site) and as such NO raw data will be sighted by, requested by or provided to the GDAA. ALL results provided to the GDAA will be in the form of aggregated data.

The GDAA strongly encourages participants in the Australian game development industry to contribute to the Game Development Industry Survey. Such industry data is crucial for all industry promotion and lobbying efforts, and will provide support to the GDAA's plans for growth and stability in the Australian game development sector. The survey should take no longer than 15 minutes.


souri's picture

Just reiterating the importance of this survey in gauging Australia's strengths and weaknesses in games development (and I'm sure it will be highly useful in allocating assistance and support), as well as for the promotion and lobbying efforts of the GDAA. So please do the survey!

The last ABS survey on this sector showed a whole lot of interesting details on the industry back in 2006/2007. I'm sure this particular graph from the 2006/2007 survey will look a whole lot different now...

Game development income by format(a)

John De Margheriti's picture

Every aspiring indie developer or professional developer should get behind this initiative. Its vital that we rise up and demonstrate the long term viability of the Australian interactive entertainment industry. So hasstle whomever you know that should be doing this survey to do it !! Your future job depends on it.