The Game Development Industry Survey, the first national industry survey of the game development sector undertaken since the ABS survey of 2006/2007, has been launched today.
Commissioned by the Games Developers' Association of Australia (GDAA) in conjunction with the Department of Industry, Innovation, Science, Research and Tertiary Education (DIISRT), and undertaken by PricewaterhouseCoopers, the Game Development Industry Survey aims to provide a snapshot of the current industry, including head counts, salary bands and revenues.
The information provided will be used, principally, as part of the GDAA's activities within Canberra - encouraging the creation of a new tax offset facility and enhanced public production funding - and to stimulate local and international investment into the Australian games industry. The data provided from the survey will also allow the GDAA to identify competitive advantages of production in Australia and to formulate international sales/marketing initiatives on behalf of the Australian industry.
The GDAA is keenly aware of the strong need for confidentiality, especially in requesting revenue and salary data. To this end the GDAA have appointed PricewaterhouseCoopers (PWC) to undertake, manage and provide a report to the GDAA based on the results of the Game Development Industry Survey. PWC have very strong privacy policies (links to which will be on the survey site) and as such NO raw data will be sighted by, requested by or provided to the GDAA. ALL results provided to the GDAA will be in the form of aggregated data.
The GDAA strongly encourages participants in the Australian game development industry to contribute to the Game Development Industry Survey. Such industry data is crucial for all industry promotion and lobbying efforts, and will provide support to the GDAA's plans for growth and stability in the Australian game development sector. The survey should take no longer than 15 minutes.