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Pandemic on the EA Acquisition

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Submitted by anonymous (not verified) on Tue, 16/10/07 - 5:41 AM Permalink

  • 1. Anonymous - Tue, 16 Oct 2007 04:24:21 ESTEA would have NEVER approved a game like Destroy All Humans.

Gamasutra caught up with Pandemic Management: co-founder and president Josh Resnick, co-founder and CEO Andrew Goldman, and chief production officer Greg Borrud, to discuss how the acquisition of Pandemic by EA will effect development, IP, and the future of Pandemic.

The mood seems quite positive, in fact, Pandemic are the ones that pushed for the acquisition. They believe this will strengthen their ability to generate quality new IP's, now that they have access to EA's extensive marketing, branding and research resources, including any EA tech from their other studios.

One thing that we've been wanting to do for years is bring the marketing organization into game development from the very beginning, and make sure that we're building something that really is a true brand that can stand beyond one game, but spin out to many, many games. EA has such a powerful marketing organization, by tapping into that, I think, at the very, very early stages of our product development, we can make even better franchises going forward.