Submitted by James Grant Hay
Australian product placement agency In Shot and leading Australian mobile applications and games developer Kukan Studio have announced an exciting new content partnership to develop mobile branded games for advertisers.
As part of its push towards offering further branded entertainment content opportunities to advertisers, In Shot will work closely with Kukan at the client contact stage to initiate and develop concept ideas into production.
?Mobile branded games provide the first real opportunity for brands to actually advertise and monetise their IP all at the same time,? In Shot Managing Director James Grant Hay said. ?The potential revenue share for fully branded games is enormous.?
Advertisers will have several options in which to take part in the revenue share of mobile branded games, including outright or partial ownership.
Kukan Studio is an Australian market leader in the development of mobile digital content for 2G, 2.5G and 3G networks. Its content is designed to work on as many retail handsets in the market as possible to ensure the widest possible audience is reached.
For more details about the announcement, please click on the following link!