On the outside it looks as though all is great, the power hitters of the Australian game industry are all working on projects and there are a few jobs laying around for those with enough ambition and skill to nab them.
However is all as good as it seems? Australian developers are forced by American publishers to design and develop their titles so that they can be squarely aimed at the American audience. An understandable move since the vast majority of people who purchase their games will in fact be American themselves.
This I feel is very bad for the health and state of the game industy in our country. How are we going to distinguish ourselves as a nation of great game developers if we are forced by those who control the purse strings to make stuff that looks and feels like all the rest of the American stuff on the market?
Developers get feed the lines, ?you will alienate the American market? or ?they won't go for it? which I rekon is a load of crap. Some aspect or another of ?Australian? culture (its always a bit distorted) is popular in the United States, take for example the crocodile hunter. Love it or Hate it and no matter how it distorts the image of the Average Aussie it is a show that has a Australian flavor and is HUGE in America. Then if you take a look at our ?motherland? (the Brits) they have always been avid fans of our soaps.
We CAN push whats left of our culture onto other nations in the form of Electronic Entertainment, cept don't do it like a crappy T.V. show. Aussie Developers are a pretty clever bunch of people we know you CAN make games with fresh and FUN gameplay, just don't be afraid to give it an Australian setting and storyline.
But how mochumbo? Our publisher laughed at us and told us that they could never sell a game with Bunyip in the title. Well i'm not sure of an immediate solution, what I do know is that a government funded firm similar to the Australian Film Finance Commision is required to help make this happen. Don't the government realise that film is a rusting artform and games are the way of the future?
Anyways nothing like a morning rant to kickstart the day.