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E3 and Australia

Posted by Daemin on Sat, 12/04/03 - 8:21 AM

I was just browsing the E3 website when I decided to check out who's going to be exhibiting products this year, and I only found three Australian companies...

Auran, of course will be there.
Torus is also there,
and a third "Australia Games" is also there, but I don't exactly know what that is.

I'm assuming that at least a few representatives from each Australian Game Dev Company is going to be there. Any companies flying all their staff over? And is anybody else going - that's not in a company? (if that's possible).

Submitted by souri on Sat, 12/04/03 - 8:34 AM Permalink

Micro Forte are going to be there. I think they all share the same booth too.

Submitted by Bunny on Sat, 12/04/03 - 10:24 AM Permalink

MF will be there with Bigworld, but I'm not sure if they've got a booth or if they're doing their thing behind closed doors.

Submitted by Daemin on Sun, 13/04/03 - 1:11 AM Permalink

I know Ratbag are going to be at E3, but I didn't see them on the official booth list so I think they'll be doing their business beind closed doors.

Submitted by rgsymons on Sun, 13/04/03 - 2:46 AM Permalink

We'll (Bullant Studios) be sending a few people.

Press release from GDAA:

EVER AT E3 2003

Contact: Doug Mealy

SYDNEY, AUSTRALIA ? APRIL 11, 2003 -- After years of quietly building its game development industry, the Australians are embarking on an aggressive campaign to raise their profile in the global games community as a proven creative and technology force in the industry. The Game Developer?s Association of Australia (GDAA at, in conjunction with the Australian Trade Commission, is launching this new awareness campaign by making its biggest-ever presence at E3 in Los Angeles in May.

The Technology Australia: Games Downunder exhibit is in Booth #436 in the South Hall of the Los Angeles Convention Center, next to Crave Entertainment, SquareSoft, and Wanadoo.

The Australian games industry is working together to reach two goals: to raise awareness of their long-established track record of game development and creation of new technologies; and that broadband has affirmed that distance and geography are no longer relevant criteria in the selection of business partners.

?We want the industry to realize on a broader scale that we?ve been competing successfully on the world stage for years. Our companies ?over deliver,? providing a 20-30% better experience and world-class content compared with US and UK studios, according to actual development projects done in Australia,? says Evelyn Richardson, Executive Director of the GDAA. ?And we hope people who are at E3 will visit us to get a firsthand look at what we?ve created.?

Australian developers participating in the exhibit include Auran Games (, Bigworld (, Bullant Studios (, Krome Studios (, Ratbag (, Blue Tongue (, and Tantalus Interactive (

?In addition to game developers, several other game service companies from Australia will be attending the E3 conference and meeting with potential business partners throughout the show,? says Michelle Pflaum, Business Development Manager, Australian Trade Commission in San Francisco.

E3, which is open to the industry and not to the public, runs May 14-16, 2003.

For more information, contact Evelyn Richardson at Media only inquiries can be emailed to Doug Mealy, Online Marketing and Public Relations, at

Submitted by Bite Me on Sat, 26/04/03 - 9:03 AM Permalink

best of luck Bull-Ants,
I think the most saleable point you can make right now to the publishers is our "value for money". We're the new asian workforce,
ride-me-like-a-dog, me love you long time[:p]

Submitted by rgsymons on Fri, 02/05/03 - 9:58 AM Permalink

We never sell ourselves as being cheap, no Australian company ever should, to do so would be the death of us all.

The budget should be the same as if it is a US/UK development, but the exchange rate allows for flexibility and reduction of risk (you can hire more people for one thing).



Submitted by Daemin on Tue, 13/05/03 - 12:46 AM Permalink

Let's hope that after this expedition to E3 that the companies return with many more jobs for us Sumeans :-)