I'm interested to find out how Australian game developers deal with marketing, specifically how important is it to have good online strategy verses the traditional magazine type marketing. I don't work for one but interested nevertheless.
I'm sure that's the way it generally goes, although the marketing on teh developers side is more like designer diaries, technology demos etc, in the way that they market their game to both the publisher and consumer public. But I doubt that they take out ads and everythig to do that, more like just email, talk, and gossip kinda stuff.
you bet developers care about the marketing, its usually the crux of how successful a game is, and most of it is entirely based on the perception, sales estimations, quarterly expectations and target audience as seen throught the glass ball held in the publishers hands....scary sheeet! The best marketing is what money can't buy, - WORD OF MOUTH - but again, this can be influenced by hype, either deserved interest or manufactured by the publisher/related companies.