A spokesman from the OFLC said:
?We believe these new ratings labels help help to raise awareness of the Australian ratings system. Previous labeling small, unobtrusive and gave way to the artistic integrity of box covers, forcing the buyer to actually take the initiative to check the label if they wished to know the rating.
Our new system makes no such compromise, and we believe our new labeling will help parents make informed buying decisions by saving them from having to 'look' at the rating.
Our new 'in your face' labeling is designed to immediately jump off the package at a glance, helping to further educate the buying public, even though the actual content of the ratings has not changed and is no more clear than it ever was.?