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Online vs. Print marketing

I'm interested to find out how Australian game developers deal with marketing, specifically how important is it to have good online strategy verses the traditional magazine type marketing. I don't work for one but interested nevertheless.

Submitted by Sorceror Bob on Wed, 23/04/03 - 1:18 PM Permalink

I'm not sure if developers do worry about marketing.. I think thats up to the publishers..

Developers make games, publishers sell them.

I could be wrong, but I think thats how it works. Maybe someone else can help clarify.

Submitted by Daemin on Wed, 23/04/03 - 11:37 PM Permalink

I'm sure that's the way it generally goes, although the marketing on teh developers side is more like designer diaries, technology demos etc, in the way that they market their game to both the publisher and consumer public. But I doubt that they take out ads and everythig to do that, more like just email, talk, and gossip kinda stuff.

Submitted by Maitrek on Fri, 25/04/03 - 9:32 AM Permalink

I would hazard a guess that it's all managed by the publisher side of things. They'd tell the developer when to have a demo ready by, when a tech demo should be out etc etc.

Submitted by Bite Me on Sat, 26/04/03 - 8:57 AM Permalink

you bet developers care about the marketing, its usually the crux of how successful a game is, and most of it is entirely based on the perception, sales estimations, quarterly expectations and target audience as seen throught the glass ball held in the publishers hands....scary sheeet! The best marketing is what money can't buy, - WORD OF MOUTH - but again, this can be influenced by hype, either deserved interest or manufactured by the publisher/related companies.