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GCAP19: Christina Chen - Mobile Pre-Launch Optimisation

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Speaker Date

Talk: Mobile pre-launch optimisation
Speaker: Christina Chen

Critter Clash, the debut mobile title for Lumi Interactive shipped in less than a year to over 600K pre-registrations and over 400K downloads in the first two months. This talk will be a postmortem from Game Operations Lead, Christina Chen, covering the evolution from Soft Launch to Live Operations. Learn how Lumi Interactive improved Critter Clash's monetisation 80x and leveraged Google Play's Start on Android program to run traffic experiments before launch. This will be a pre-launch optimisation deep dive exploring what we did right and what mistakes we've learnt from.

- Key KPIs to measure and how to optimise for them pre-launch
- Our experience with soft launch vs. Google Play Early Access
- Monetisation experiments and results
- Easy and free data pipeline - utilising Firebase and BigQuery

Game Connect Asia Pacific 2019: Lighting The Way

Game Connect Asia Pacific is Australia's premier games development conference and a part of Melbourne International Games Week.

Situated in Melbourne, Australia during October, GCAP is world-renowned for its talks, collaboration, expression, networking and inclusive environment.

Video courtesy of GCAP and the Game Developers' Association of Australia.

Christina Chen