Talk: Strategies for Quality Content™
Speaker: Emily D’Elia
Market competition is brutal. We face a saturated digital landscape, falling engagement rates, sceptical consumers and the dreaded a l g o r i t h m. A good game can fail if it is not a competitive game. So, how can we add value to our core product offering in order to help it reach the heights we want? When it comes to marketing your game in 2019, “content is king”.
This talk will explore how developers can leverage their unique IP for kick-ass content that creates added value and a competitive edge. Using an example of a game she just made up, Emily will take the audience through the key pillars of creating a competitive content marketing strategy.
The talk will ask developers to consider a more targeted approach to their content and suggest ways in which they can employ SEO principles and empathetic storytelling to reach niche audiences. It will cover different types of marketing content and match them to appropriate channels and purposes.
There will also be a discussion on the management of visual assets and include examples of free software tools developers can use to get started. Remember: games are for everyone, but yours doesn’t have to be.
Game Connect Asia Pacific 2019: Lighting The Way
Game Connect Asia Pacific is Australia's premier games development conference and a part of Melbourne International Games Week.
Situated in Melbourne, Australia during October, GCAP is world-renowned for its talks, collaboration, expression, networking and inclusive environment.
Video courtesy of GCAP and the Game Developers' Association of Australia.