Talk: I can't get no (client) satisfaction
Speakers: Jo Ann Tan & Jerry van Koppen
Whether you are AAA doing co-dev, a mid sized studio doing work for hire or an indie working with a publisher or investor, wouldn't it be nice to know exactly where you stand with your client and what you could do to maximise the chance for future work?
It can be hard when these people are busy and difficult to reach so we've developed a minimally intrusive way to measure their current perception and highlight what already going well and areas to improve upon. We will take you through our journey, looking at the research, current best practices, and lessons learned in implementing these findings in Wargaming Sydney.
Covering challenges, like cultural/personal differences, limited availability of clients and also effectively measuring trust, loyalty and advocacy to develop meaningful metrics for client satisfaction.
Game Connect Asia Pacific 2019: Lighting The Way
Game Connect Asia Pacific is Australia's premier games development conference and a part of Melbourne International Games Week.
Situated in Melbourne, Australia during October, GCAP is world-renowned for its talks, collaboration, expression, networking and inclusive environment.
Video courtesy of GCAP and the Game Developers' Association of Australia.